25 Years of Thought Partnership
100+ Client Success Stories
BUILDING REPUTATION TO DRIVE REVENUES
Market-Shaping Intellectual Content and Programs
Since 2002, JW DeWitt has served more than 100 clients in consulting and professional services, insurance and fintech, life sciences and healthcare, technology and communications, as well as publishers, PR firms, nonprofits, and professional associations.
Vantage Partners
From 2019 to 2023, John DeWitt led the thought leadership program, digital marketing campaigns, and practice area business development initiatives at Vantage Partners, driving double-digit annual growth through pandemic for the global consulting and training firm.
Client Success for the Long Haul
Association of Strategic Alliance Professionals
John DeWitt rebranded the Association of Strategic Alliance Professionals in 2010—then powered its membership, event attendance, certification, sponsorships, and global thought leadership for a decade—as marketing leader and founder, publisher, and editor of ASAP’s Strategic Alliance Quarterly magazine, ranked #1 in member value.
National Underwriter
From 2008 to 2014, John DeWitt led 30-plus sponsored projects—articles, executive roundtables, webinars, videos, and senior leaders’ “road show” speaking tours—for National Underwriter Property & Casualty, Claims, Tech Decisions, and BenefitsPRO magazines and propertycasualty360.com.
FOSTERING INTELLECTUAL COLLABORATION
Curating Leaders’ Pivotal Conversations
Since 2002, JW DeWitt has curated and facilitated numerous public and private conversations among business leaders—to develop and share collaborative thought leadership, to build brand and messaging platforms, and to facilitate ongoing advisory boards and executive peer networks.
Brands and Messaging
The Dream Job Network (2025–2026)
Vantage Partners (2021–2022)
The Rhythm of Business (2011, 2017)
HomeFront Strong (2016)
Association of Strategic Alliance Professionals (2010, 2016)
United Way (2009–2011)
Revenex (2009)
TruePoint (2006–2007)
Tapestry Networks (2004–2005)
Peoplesoft (2003–2004)
JD Edwards (2001–2002)
Collaborative Thought Leadership
ASAP Handbook of Alliance Management (2014)
Verizon-Tech Decisions Roundtable (2012)
IBM Property & Casualty Insurance Roadshow (2010–2011)
Affordable Care Act Roundtable with National Association of Dental Plans, National Association of Vision Care Plans, and Delta Dental, hosted by VSP Vision (2011)
Zurich Insurance-National Underwriter Webinar Series (2009–2011)
Boards/Advisors & Peer Networks
Learning Lab hosted by Vantage Partners (2019–2021)
Association of Strategic Alliance Professionals Boards of Directors & Advisors (2011–2019)
United Way of Franklin County Board of Directors (2009–2011)
Avaya Networks and Truman Company (2005–2008)
CONTENT THAT MATTERS FOR THE OPTIMAL AUDIENCE
Publishing Original Articles in Trusted Journals
JW DeWitt has helped leaders and senior management executives develop and publish (since 2020) more than 40 business journal articles including:
“Why It’s Time to Retire the Term ‘Artificial Intelligence’” (Ivey Business Journal, 2025)
“Formalize Escalation Procedures to Improve Decision-Making” (MIT Sloan Management Review, 2025)
“Making sourcing more strategic: Negotiating uncertainty during times of turbulence” (Supply Chain Management Review, 2025)
“Why Influence Is A Two-Way Street” (MIT Sloan Management Review, 2025)
“Unlearning to Innovate” (Ivey Business Journal, 2024)
“Going Global: Alliance Leaders’ Role in a Biopharma Product Launch” (Strategic Alliance Quarterly, 2023)
“Developing Future Leaders: An Experience Framework for Career Mobility” (Training Industry, 2023)
“Ditch the Script! Here’s How Customer Service Agents Lead with the Heart” (California Management Review, 2022)
“Upon Reflection: A Better Way to Train Managers (to Be Better Managers)” (Training Industry, 2022)
“The Art of Persuading Unreasonable Colleagues” (Ivey Business Journal, 2022)
“Competition From the Inside Out” (MIT Sloan Management Review, 2021)
“What is Customer-Centricity, and Why Does It Matter?” (California Management Review, 2021)
“Lost in the Matrix: How to Overcome the Daily Grind of Organizational Complexity” (California Management Review, 2021)
“Navigating Change” (Ivey Business Journal, 2021)
“Building Resilience: L&D’s Evolving Role in Business Continuity Planning” (Training Industry, 2020)
”Strategic Thinking for SAM Success: How to Put the 'Strategic' Back into Strategic Account Management” (SAMA Velocity, 2020)